Dorado Motorcycles had 20+ years of history and a strong dealer network, but a quiet social presence that failed to connect with riders.
Challenge
Posting was irregular, the visual language inconsistent and followers barely interacted with content. Ads were optimised only for likes.
Solution
We defined a clear brand voice and visual identity, then planned a weekly content calendar, short-form video series (Reels/TikTok), user-generated content and creator collaborations. We set up responsive community management and restructured ads around saves and shares.
Results
- 4x engagement rate (90 days)
- +38K new followers
- 2.1M total reach
- +260% saves and shares
