Yaman İtriyat Deposu distributes its own NUCTUS food supplements and SPF 50+ sun protection, VIMEX vitamin and mineral supplements and Derinex hair care across all 81 provinces of Türkiye through pharmacy wholesalers, supermarkets and herbal stores, but its online channel was far below its potential.
Challenge
A slow mobile site, weak product photography and a messy category structure meant most visitors left before reaching the cart. Ad spend was not properly measured.
Solution
We designed a new mobile-first shopping experience: simplified categories, need-based filters (immunity, energy, SPF 50+ sun protection), reshot product imagery and a fast one-page checkout. We rebuilt Google Shopping and Meta catalogue ads with conversion tracking and added email and retargeting flows for abandoned carts.
Results
- +180% online sales (3 months)
- 2.9% conversion rate (from 1.1%)
- 5.2x return on ad spend (ROAS)
- Mobile page load 1.8 s
